eCPM 18.40
ARPDAU 0.21
+12%
bidding
DAU 25,000
$18.4k
ARPDAU 0.21
$92.40

$0.2172
Android 65%
Banner $0.90
D30 4%
Native $15
+18%
eCPM 25.00

+5%
$5,430.09
waterfall
$18.4k
P75
$5,430.09
waterfall
Int $10

Q2 2026
viewability 90%
P50
$812/mo
P75
$92.40

Android 65%
DAU 50k
+34%
+5%
Android 65%
25k MAU

+5%
DAU 100k
iOS 80%
eCPM 18.40
-7%
ARPDAU 0.18
+34%
fill 0.78

LTV $1.84
P50
D1 32%
viewability 75%
D7 11%
D1 32%
eCPM 18.40
+34%

bidding
Banner $0.90
$18.4k
25k MAU
eCPM 22.50
Native $15

DAU 50k
DAU 50k
D7 11%
ARPDAU 0.18
waterfall
eCPM $9.00

D1 32%
RV $25
Q1 2026
D1 32%
DAU 5,400
iOS 80%
Native $15

$1,247
ARPDAU 0.21
RV $25
$4,672
$2.10k
+12%
D30 4%
Android 65%

DAU 50k
$92.40
+34%
+34%
eCPM $9.00
Q2 2026
+18%

$4,672
-3%
eCPM 18.40
$4,672
Banner $0.90
$18.4k

-7%
P75
$812/mo
ARPDAU 0.31
waterfall
$18.4k

$1,247
Q2 2026
+12%
D30 4%
-7%
fill 0.92
-7%
viewability 75%

viewability 75%
fill 0.78
-7%
Int $10
$18.4k
P50
DAU 100k
Q1 2026

RV $25
$1,247
iOS 50%
D1 32%
iOS 50%
P50
fill 0.78

Android 65%
$92.40
ARPDAU 0.18
bidding
Native $15
Native $15

$0.2172
+34%
+18%
bidding
DAU 5,400
D7 11%

fill 0.92
Q2 2026
$2.10k
$812/mo
$0.2172
viewability 75%
+18%
waterfall

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